Fredrik Malmström

Chairman and Investment Manager at Almi Invest. For the past 15 years, Fredrik has worked with investments in start-ups in various constellations. Board assignments in i.a. Immuneed, Wematter, Fund Curve, Edeva.

Lena Sundqvist

Board member and co-owner. Has a long experience with managerial positions at Setra Bygg products, Logiq Sweden AB and now as B2B cCom Manager in K-Group.

Olle Granath

Board member and co-owner. Long experience in building materials, with sales, as dealers and manufacturers for, among others, Byggmax, Nordingrå Wood and Combiwood.

Magnus Svensson

CEO, board member and founder. Magnus has a long background from the advertising industry, where he has worked for several years to develop customers' digital presence. He has a good picture of the building materials trade and its future challenges regarding the conversion to e-commerce.

Patrik Dahlén

CTO, board member and founder. Developer, system architect and solution architect with long experience as a consultant in a variety of industries.